A Coleção Berardo, exposição de entrada livre, patente no CCB em Lisboa, foi considerada pelo jornal Britânico, The Guardian, como uma das 10 melhores da Europa. Esta coleção foi assim considerada pelo seu caráter gratuito. A Arte para o Povo, é um dos lemas de Joe Berardo, um madeirense cuja fortuna foi feita na África do Sul.
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"And of course there are still museums around Europe that offer free entry every day. Some may be small, specialised, or hard to get to – such as the Florence Nightingale Museum in Istanbul – but many, such as the Modern Art Museum in Paris, or the Berardo Collection in Lisbon, are just as grand and comprehensive as their pricier counterparts."
"A recent, and impressive, addition to Lisbon's list of cultural attractions, the Berardo Museum opened its collection of modern and contemporary art to the public in 2007. The modern space is filled with vibrant works by all the hard-hitting pop artists, such as Warhol, Pollock and Lichtenstein, as well as greats such as Picasso, Baco and Dali. Regular temporary exhibitions focus on specific artists or themes: there's a wonderful display of vintage posters you simply wish you could own, selected from the museum's unparalleled collection of advertising art. "
